Your Service is NOT a Differentiator Unless…

In a recent meeting with a new credit union partner, I was reminded of a particular challenge that many credit unions face today – and possibly the entire credit union industry. Answering the question, “How are we different?” is extremely difficult for most. Unless you’re one of the big credit unions, your products and services […]
Six Reasons to Invest in Mission, Vision, Values+

“Your mission becomes your constitution, the solid expression of your vision and values. It becomes the criterium by which you measure everything you do.” – Stephen Covey As many leaders struggle to differentiate their credit unions in their hotly competitive markets, an incredibly valuable weapon lays easily within their reach. As Stephen Covey notes, the […]
Gen Z Employees: What a Great Opportunity!

Recently, in a conversation with senior credit union leaders about their strategic focus, the topic of Gen Z in the workplace came up … and it wasn’t a pretty discussion. Complaint after complaint surfaced about how Gen Zers aren’t professional enough, don’t have basic people skills, want to be hired as managers without doing their […]
The Five Most Important Steps to Member Experience Success

Whether you’re starting out a new year or deploying a tactical plan or addressing a discovered need, your credit union needs motivation, commitment, and dedication to specific and clearly defined objectives. Undoubtedly, for many credit unions, one of those objectives is to create greater member experiences. That may be manifested in deeper relationships or more […]
Is SALES a FOUR Letter Word?

I find it interesting thinking about SALES in the credit union space. It all started in the early 1990s with “needs based selling” and yet today credit union leadership teams are still debating if they should move to “Sales” and some are downright scared of the word Sales and what it implies. Why the dislike […]
Culture Will Differentiate Your Credit Union With Members and Employees

Investing today in an outstanding culture will have a powerful dual impact on both your member experience and employee experience in the future. Frankly, no other investment you make will have a more significant payoff on the future success and viability of your credit union! “No other investment you make will have a more significant payoff […]
Gaining Insight – Listening to the Right Voices

Today’s leaders need to have their fingers on the pulse of their credit union, their department, and their branch. We need to have our eyes and ears focused on how we are engaging, how we are serving our members and how we are supporting each other. You may feel like you do have keen insight […]
Five Questions with Kristina Morgan, COO, Nymeo Federal Credit Union

1. How do you describe your credit union when introducing it to someone for the first time? Nymeo is a locally rooted credit union. As a financial institution, we are dedicated to helping our members achieve financial well-being with personalized care and attention. In fact, we say that “Nymeo makes banking just for you”. Just […]
A Picture is Worth a Thousand Strategic Plans

If you watched the Olympics, chances are you saw athletes visualizing how their event would unfold for them – maybe even seeing their lips or arms move as they executed their performance in their mind. You got a glimpse into their mind’s eye where they saw themselves jumping each hurdle, scaling the climbing wall, or […]
Fire Fighting at Your Credit Union

We all do it. Something comes up and we drop everything to give all our attention to a fire that needs to be put out. Before we can even get back to the important item we were working on, another fire is raging, and we have to move quickly to keep it from spreading. It’s […]