In a recent meeting with a new credit union partner, I was reminded of a particular challenge that many credit unions face today – and possibly the entire credit union industry. Answering the question, “How are we different?” is extremely difficult for most. Unless you’re one of the big credit unions, your products and services are the same as everyone else’s. Very rarely will your locations differentiate you. And a differentiation strategy of having the best rates is certainly not a wise and viable long-term strategy. Invariably, credit union leaders have positioned their differentiation to me as, “our members love the service we give them!” This sentiment comes from board members, c-level leaders, managers, even staff. Four out of 5 credit unions have said they differentiate on service. Some go so far as to say, “we deliver WOW service!” and, of course, they express that with immense pride. I love…

Continue Reading Your Service is NOT a Differentiator Unless…

“Your mission becomes your constitution, the solid expression of your vision and values. It becomes the criterium by which you measure everything you do.” – Stephen Covey As many leaders…

Recently, in a conversation with senior credit union leaders about their strategic focus, the topic of Gen Z in the workplace came up … and it wasn’t a pretty discussion.…

Whether you’re starting out a new year or deploying a tactical plan or addressing a discovered need, your credit union needs motivation, commitment, and dedication to specific and clearly defined…

I find it interesting thinking about SALES in the credit union space. It all started in the early 1990s with “needs based selling” and yet today credit union leadership teams…

Investing today in an outstanding culture will have a powerful dual impact on both your member experience and employee experience in the future. Frankly, no other investment you make will…

Today’s leaders need to have their fingers on the pulse of their credit union, their department, and their branch.  We need to have our eyes and ears focused on how…

1. How do you describe your credit union when introducing it to someone for the first time? Nymeo is a locally rooted credit union. As a financial institution, we are…

If you watched the Olympics, chances are you saw athletes visualizing how their event would unfold for them – maybe even seeing their lips or arms move as they executed…

We all do it. Something comes up and we drop everything to give all our attention to a fire that needs to be put out. Before we can even get…